How to drive more traffic with email marketing campaign

HOW TO DRIVE MORE TRAFFIC WITH EMAIL MARKETING CAMPAIGNS

Email marketing campaigns are directed towards motivating clients to complete action or make purchases. One of the best ways for growing your email list (and also your profits) is by creating email marketing funnels for all your products, services, events and more. Before we talk about exactly how to use an email marketing funnel, how about getting more subscribers on your email list to start with. Sending extremely targeted, personalized messages is key to the success of your business.

One thing is certain, you should be clear with the goal you want to achieve from your email campaign and also it should be relevant to customers needs. In other words, your call to action should be objective. Below are few popular conversion funnel you can create:

Abandoned Cart:
This funnel is for customers who starts leaving from your website without completing their purchase, don't let them go away! You should pursue with an abandoned cart that sends a series of messages created to motivate them in order to complete their purchases. The message might say something like, "Did you forget to complete your purchase?" Then again one message could offer a discount or free shipping, and a last message could capitalize on the recipient's fear of missing out if they don't make the purchase.

Know Your Customer:
Always be sure to know your audience before you start an email marketing funnel that is customized to their needs. Go in-depth customers personas - it will help you to make unique content decisions. Ask yourself the following questions: Why should anyone subscribe? What's in it for the subscriber? How do i engage them in the communication? The answers to these questions will help you to start-off with a proper mindset and come up with compelling and useful contents.

Loyalty Program:
Create loyalty programs that will give benefit to your most valuable and loyal clients. For instance, when you can create a program that stimulate to start based on a user's actions, and the user makes a purchase for the first, second, third, or any number of times you select. Messages in this funnel should explain how the loyalty program works and make your customer feel outstanding as a member of this incompatible group. Offering a discount when the receiver join the program to turn this into a conversion funnel that leads to a purchase right now.
Even so,  you can also segment your email marketing list with open rate and un-subscriber list to get more clear view before sending your next email marketing campaign.

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Creating Free Giveaway Website
The goal of a giveaway on your website is to generate leads by collecting email addresses. After that, you can start to look at different ways to move your potential customer farther down the funnel and towards a sale.

Let's take a look at few different ways you can use this marketing technique to your advantage:

1. Create a contest that people enter and award a prize/prizes to the winner/winners.

2. Give something of value to everyone who enters their email address.

If you're an alternative health provider, for example, you could offer one lucky winner a tangible product as a prize: nutritional supplements, a physical book you've written or a portable speaker-whatever you think your audience will like.

Or, you could offer something to everyone, in the form of an audio or video series you've recorded or a downloadable eBook you've written.

No matter the type of campaign you choose for landing page giveaways, you need to get set up with the right tools first.

Obviously, you'll need a landing page!

This is where you outline all what you're giving away.
For example:
"Ejeru Brown of Cozar. He's an HR consultant who offers a free interview guidebook packed with expert tips to people who sign up".

Since statistics shows that most people do not make a purchasing decision upon their first visit to a website, having a call to action on your home page can be a great way to get people initially interested in what you have to offer.

This will give you an opportunity to continue that virtual relationship with them, building the KNOW, LIKE and TRUST factor needed for them to decide on purchasing from you.

It's also a great idea to have a dedicated landing page that you can drive targeted traffic to, especially if you are using a paid campaign or from your social media efforts. This is what is set up by Ejeru Brown where there is no chance of the user getting distracted on nothing but signing up for his free guidebook.
On each page within his site he has a separate place for people to land that details the benefits of his book.

On separate pages, you can provide more info on what you do and the benefits of your product or services. Giving them a little taste of what they can expect can improve your chances of converting them into customers.

3. You will need an email service provider.
This is the critical part of the equation, because you want to be able to collect, store and send emails to those who sign up.
This should be integrated into your site so people who sign up are also opting-in as Newsletter subscribers. That way, you can send them drip emails, offers and weekly or monthly newsletters down the road.

It's important to think about why you're giving something to website visitors.

It shouldn't just be about pushing content or your business offerings at them. Being strategic about your efforts is the key. Whether it's leading them to sign up for your consulting services, buy your product or call you for more information, have a clear intent and purpose before you start.